Berger has spent the last 10 years researching key pieces of the accelerated word-of-mouth puzzle. But, still, they’ve found it near impossible to derive a scientifically-validated formula that fuels near-contagious word-of-mouth.Įnter Wharton/University of Pennsylvania professor and author the hot new book, Contagious: Why Things Catch On, Jonah Berger. To create something so cool, provocative, surprising, and valuable that the world rallies behind it, word of mouth explodes and you, your business, product, service, body of work or movement burst into the public consciousness.įor years, people have been trying to reverse engineer how to make things “go viral.” Large companies and marketing agencies have spent hundreds of millions on the quest. It’s the Holy Grail for nearly every mission-driven individual.
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